MARCH 2024 • RAMADAN 1445H — 4 REGIONS
« 2 Million Meals — Feed The Fasting » Djibouti Campaign
On the pink and white banners deployed behind the distribution points, the slogan is unambiguous: « 2 Million Meals — FEED THE FASTING — DJIBOUTI — RAMADAN 1445 / 2024 ». On the left, the logo of the Amoud Relief & Development Foundation. On the right, that of DJIB-SOLIDEV — Together for Development. On the ground, hundreds of kits meticulously aligned in parallel rows: bags of ASMA PPP Indian Long Grain Parboiled rice packaged by Moumin Group, orange jerrycans of Liba oil, packets of Foster Clark's juice powder, premium date trays sealed with the Amoud logo.
The coordinated operation of March 2024 marks the transition to industrial scale for DJIB-SOLIDEV. Where previous distributions had reached a few dozen to a few hundred households locally, the 2024 campaign aims for 2 million meals to be served to vulnerable Djiboutian families during the holy month. This is the year when the partnership mechanism, refined since 2022, reaches its full capacity.
The deployment is multi-regional, totaling 550 beneficiary households spread across four areas:
- 150 households at Day (Tadjourah, Day Forest) — visible in the photos with the panorama of dry shrubs and the traditional branch zariba
- 200 households between Goubeto and Ali-Sabieh
- 150 households at Bodoyta-ela (Obock) — the arid desert plain with branch shelters
- 50 households at Chekayti (Dikhil)
The field photos capture the essence: at Day, the village elders settle in the center, men in white kufi and women in colorful dresses on the ground, under the banner held by the volunteers. At Bodoyta-ela, where the landscape becomes pure desert expanse, the handovers happen in the open air — a man in a NIKE cap and Gold Mount polo handing a jerrycan of oil to an elderly woman in a green hijab; an elder in a checked shirt receiving his juice packet from a volunteer in a black and white polo; a distinguished man in a white shirt and cobalt-blue futa handing the oil to a woman in a red tie-dye veil.
The operation illustrates the maxim the association regularly quotes: « Alone we can do so little; together we can do so much. » And it is also that moment — Ramadan 2024 — that lays the foundations for the next campaign: 5 Million Meals in 2026, equivalent to a 2.5× scaling of ambition in just two years.
Amoud Relief & Development · ASMA PPP Moumin Group · Liba · Foster Clark's · Volunteers in 4 regions